Nick Natrella writes for Positive, the community of changemaker businesses about the dark side of all things chocolate, and how a few pioneering companies are challenging business-as-usual.

Bringing Positive Change to Cocoa Production

Eating an estimated 660,900 tonnes of chocolate a year, which is an average of 11kg per person; it is safe to say Britain is a nation of chocolate lovers. So, it only seems fair to extend this love to the hard workers involved in cocoa bean production, enriching their communities, and safeguarding their livelihoods. If we truly care about supporting these agricultural communities, we also need to…

Nicholas Natrella writes on how, after getting the raw end of the deal for decades, workers are mobilizing once more and technology is unleashing people-power in new ways, as the smart companies empower their workers.

“You will not be able to stay home, brother

You will not be able to plug in, turn on, and cop-out

You will not be able to lose yourself on skag and skip out for beer during commercials, because

The revolution will not be televised”

-Gil Scott-Heron, The Revolution Will Not Be Televised

Democracy is upheld as a symbol of Western freedom and fairness; a…

Nick Natrella writes on why, as late-stage capitalism move away from notions of fairness, reimagining the economy as one based on shared value is the only way forward, and why Value-for-All is at the heart of the Positive movement for regenerative business.

Strength in Numbers

Historically, the proponents of radical change have been dismissed and suppressed by the loyal voices of the status quo, exclaiming “that’s just the way things are”. However, as history tells us, all that which comprises society today sprouted from peoples’ determination to not accept things the way they are. No matter how noble the cause…

Getting dressed is one of the first things we do in the morning. Getting undressed, one of the last. In between this ritual, our clothes comfort, adorn, and advocate us. Without them, we’d be cold and bare.

Photo by Flaunter on Unsplash

The clothes you chose to wear each day make a difference on a personal, and also, planetary level. During Boxing Day sales and Black Friday hype, we easily overlook the latter. Yet, last November, Boohoo’s scandalous 8p dress and offensive 25p high heels detonated social media backlash with environmental and ethical concern. …

Aduna, a Positive Founding Member, has a Resounding Commitment to Change, and Embodies the Values of the Positive Compass.

Written by Mia Brown.

Positive Impact Community: Aduna

95% of people have never heard of baobab. If there was a global demand for it, the circular economy would flourish, degraded soils would regenerate, and over 10 million families across Africa lifted out of poverty.

Before he heard about baobab, Aduna co-founder, Andrew Hunt, began his career in advertising. Selling things that he didn’t care about to people who didn’t need them. Aged 24, he was clinically depressed. Then, one day, out…

Aged 22, Jay Shetty turned down highly desired corporate job offers — leaving behind bewildered friends and family — to become a monk. 3 years later, he ditched this isolated, celibate life to launch his entrepreneurial career in a bustling city. Did he fail in being a monk? Absolutely not. Today, he shares his acquired wisdom with millions of followers, teaching them how to lead more peaceful, purposeful lives. Shetty embodies the core monastic principle: service.

Elegantly, Shetty conveys the crux of service: ‘to leave a place cleaner than we found it, people happier than we found them, the world…

The producers of ‘Kiss the Ground’ show how if we transform agriculture over the next decades we can reverse climate change and save humanity from collapse. The organization behind the documentary is also a Founding Member of the Positive Movement.

Kiss the Ground offers a turn-key solution to the climate crisis, with a simple plan hidden in plain sight, right under our very feet: the restoration of our depleted soils. The same soils that have less than 60 years of life left in them due to intensive farming and nitrate fertilizers and hazardous pesticides.

This star-studded documentary is narrated by…

Written by Niels de Fraguier.

March 2020, our planet is on hold. People around the world are now compelled to reflect on their daily lives, habits, and aspirations. As the machinery of our economic system was paused, we were forced to embrace our shared humanity: as human beings.

By putting people’s health and wellbeing first, we acknowledged the crucial importance of people’s safety. This has forced us to become resilient, adapt, and find appropriate solutions to safeguard our basic needs. …

Written by Stephen Vasconcellos.

In an overshoot world, we have to go beyond Sustainability. The time has come for a new conversation about the role and responsibilities of business. Knowing that governments are behind the curve, a number of changemakers may already be paving the way for a Regenerative Economy.

credit Helen Lopes




able to be maintained at a certain rate or level.

Scientists estimate that humanity is currently using nature 1.75 times faster than our planet’s ecosystems can regenerate, or otherwise stated, we are consuming 1.75 Earths every year (Earth Overshoot day, 2019). …

Written by Stephen Vasconcellos.

We’re well past the point that prioritizing Sustainability makes sense. The great challenge of our time is now to restore our planet’s health and regenerate her ecosystems. That means doing a whole lot more good.

Whereas Sustainability was about doing less bad, we need a Regenerative Economy geared up to do a whole lot more good. This distinction is subtle but key in a world that has been consuming 1.75x her ability to regenerate every year (also known as earth “overshoot”). Because we have been consuming beyond our means since the 1970s, ecosystems are on the…

Positive - The Regenerative Business Movement

Empowering a Regenerative Economy and supporting changemaker businesses make a Positive Impact.

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